XR as Communication: The Future is Here

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Keeping up with technological innovation is turning our vocabulary into alphabet soup! Consider AR, VR, XR, and AI! These represent emerging platforms now used in the world of immersive media. And while many people think of these as children’s games and entertainment spaces, they are being used to improve communication and build community. Consider why Nike used Roblox to build its brand and sell products or why the Republican party used AI to respond to President Biden’s announcement about his bid for re-election. How does Gucci use AI, VR, and NFTs to attract new audiences? Can virtual worlds be used for community support and fundraising? Join Dr. Donna Davis, director of the Oregon Reality Lab and the Immersive Media Communication program at the University of Oregon, to discuss these questions and more about immersive technologies and how they are being used in the field of communication. The Sisters Science Club social hour begins at 6:00 p.m. and the lecture starts at 7:00 p.m. Adults $5 at the door; teachers and students free.

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